What is the most common mistake I see in a resume from an agency VP seeking a corporate job?

Judith Cushman Resumes, Resumes - Old 0 Comments

Answer:  The mistake I see time after time is that the resume is written to qualify him (or her) for a promotion to his (agency) bosses’ job.  The EVP has the right profile, with a well-respected agency and a total of 20 years of experience, but the resume sends the wrong message.  To move to a corporate role means to embrace the values for success that apply there and explain the aspects of the agency job that are relevant in a corporate environment. That means that an agency mindset and performance measures are the wrong aspects to emphasize.  It is completely irrelevant to a corporate leader that you grew the …

What are the 3 words/phrases that I see most often that should never be used in the introductory statement of the resume?

Judith Cushman Resumes 0 Comments

Answer: Strategic, with 20+ years of experience, executive level Here’s why: You have 15 seconds to make this impression –  “The resume is a keeper and I want to consider the candidate for the position I’m filling.” In order to do this, you must telegraph energy, achievement and experience that matches the scale and scope of the position. Those 3 words/phrases do just the opposite and waste those few seconds the reader is paying attention. To make that right first impression you cannot be vague or tout your success. Let the facts speak for themselves. Clarity and brevity are the keys. Avoid adjectives. Be as specific as possible in those …

How do I reinforce the initial impression from a great introductory statement with an equally strong resume?

Judith Cushman Resumes 0 Comments

Answer: Once you have the reader’s attention that your experience, industry knowledge and career goals are a potential fit for the company, you can continue with supporting details. Describe your current company and the scale and scope of your work that reinforce what should be your (now) obvious strengths. Include answers to these questions to help the reader quickly understand your experience and how it relates to their organization. How big is the company—by number of employees, annual revenues? Is it a major player in its sector? Is it a start-up? What does it do? What is your job? Provide specific examples in addition to broad statements. What are your …